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Undergraduate

The Business Administration program was approved as a National First-class Undergraduate Program Construction Site in 2021. Guided by national strategies and market demands, this program emphasizes the management of business big data, adhering to the talent cultivation philosophy of "solid foundation, broad knowledge, strong capability, and innovation proficiency." It has established long-term partnerships with high-level research institutions and universities both domestically and internationally, promoting joint student training, scientific research, and academic exchanges. Following the concept of "integrated training from bachelor's to doctoral levels," students are equipped with a solid professional foundation and the ability to apply knowledge. The program is committed to nurturing well-rounded, high-quality talents with strong innovation abilities and a global perspective to meet the needs of social and economic development.


The Accounting program was approved as a National First-class Undergraduate Program Construction Site in 2021. Adhering to the Party's educational guidelines and aligning with the university's development strategy, this program focuses on building a research-oriented undergraduate education system. While helping students solidify their foundation in accounting, it remains at the forefront of both theory and practice, seizing the opportunities presented by the integration of digitalization, networking, and intelligence. The program promotes interdisciplinary integration between accounting and other fields, emphasizing the cultivation of "intelligent accounting" professionals in the digital age. It is committed to nurturing well-rounded, high-level accounting talents who possess humanistic values, scientific literacy, integrity, global perspectives, and broad-mindedness, along with excellent professional ethics and leadership potential.


The Big Data Management and Application program is a popular undergraduate major specially established by the Ministry of Education in response to national strategic needs and economic development. Against the backdrop of the "Internet+" and big data era, the program primarily focuses on the theoretical foundations and practical applications of big data analysis in economic management, providing quantitative analysis and scientific decision-making solutions to economic and management issues across various industries. Adhering to the Party's educational guidelines, the program aims to cultivate well-rounded individuals with a strong sense of social responsibility, modern business concepts, big data thinking, and a global perspective. Students will master knowledge of both economic management and data science, proficiently applying big data tools for quantitative management, and become high-quality, innovative talents in the fields of digital and intelligent decision-making.